Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses

coverimageIt’s no secret that it’s difficult to connect digital marketing
budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task.

With the right strategies and technology, it is possible to accurately track and report how online and offline tactics intersect to provide overall increases in goals such as better search engine ranking, increased foot traffic and return customer engagement.

Using real-life examples, this white paper from Location3 will show you how to:

  • Know if your investment in digital marketing is bringing people in the door
  • Use online and offline strategies to turn a one-time consumer into a brand advocate
  • Leverage community outreach efforts to increase online visibility

Sponsored by Location3

Location3 is digital marketing agency that delivers enterprise-level strategy with local market activation. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 70 full-time employees who service global, national and local brands. More than half of Location3’s client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.