How To Maximize Local Search Traffic This Holiday Season

Date: Nov 13, 2014 1:00 EST (10:00PST)

Bill Connard, VP Local Search Solutions, Rio SEO
Kippie Friedkin, Online Marketing Manager, Lane Bryant


Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience.

In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience. Following Kippie Friedkin, Lane Bryant will present a case study illustrating how RIO SEO’s best practices have proven to be a game changer for their visitor experience.

Join our webinar to learn the following:

  • 5 essential elements for user experience success
  • The 10 on-page SEO best practices to follow
  • Reporting and KPIs that you should be measuring

Bill Connard serves as Vice President of Local Search Solutions at Rio SEO, the award-winning local SEO automation software. Bill is a serial entrepreneur and successful business executive with many years of experience building and developing multi-location distribution channels and partnerships.

Kippie Friedkin has extensive background in online marketing and has worked for with top companies such as Google, Inc. as a Display Specialist on their National Agency Team. Prior to Google, Kippie worked in retail doing merchandising and purchasing with large retailers such as Jo-Ann Stores, Inc., Wal-Mart and Chanel.

Sponsored by RIO SEO

Rio SEO is a global leader in connecting consumers and brands at the local level with an easy to manage local search marketing platform and services. We put businesses front and center in the consumers’ micro-moments of real-time need by employing dynamic technology with a human touch. Our cloud-based platform provides enterprise scalable and cost effective local listing management, local marketing automation and reporting services, powering local search results on any device. Simplify your local search marketing and convert searches into sales with Rio SEO. To learn how we can help your business of 50+ locations, visit our website at

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.