Citation Cleanup: Assessing the Damage, Estimate Your Project Timeline
Citation consistency, or the presence of correct Name, Address, Phone + Website (NAP+W) everywhere the business is referenced across the web, is the foundation for local search engine optimization. It enables businesses to rank higher for their core search terms … Read more
A Faster Way to Find Duplicate Local Business Listings
Duplicate listings can cause problems for any business that relies on local search to drive traffic to physical locations. Ideally each business location in the local search ecosystem has no more than a single listing per business data platform, unless … Read more
Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models
Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success. This report explores … Read more
Foundations of a Successful Local Marketing Strategy
The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … Read more
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency
Date: Mar 8, 2016 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management
The Mobile Local Playbook: Make Sure You’re Mobile-Ready
According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … Read more
Marketer’s Guide to Call Tracking for Local Search
If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … Read more
Five Localization Strategies Every Content Marketer Needs
You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … Read more
Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses
It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … Read more
The Ultimate Guide to Using CRM for Data Driven Marketing Success
Data-driven marketing benefits your business as it offers more insight into your customers, drives strategic decision making and enables you to personalise your campaign. This white paper from Redspire reveals a step-by-step guide to becoming data driven, including how to: … Read more
