The Ultimate Guide to Using CRM for Data Driven Marketing Success

Personalize your future marketing campaigns by reflecting on your CRM data

Data-driven marketing benefits your business as it offers more insight into your customers, drives strategic decision making and enables you to personalise your campaign.

This white paper from Redspire reveals a step-by-step guide to becoming data driven, including how to:

  • Effectively analyse your data, particularly the gaps in your reports where most people have failed to engage, enabling you to refocus your next efforts
  • Compare opens to clickthroughs and use the data to drive engagement through improved communications during your next campaign.
  • Share skills in predictive analysis with your team, enabling them to get the best the most of the data available in the CRM and boosting collaboration in future campaigns.

Sponsored by Redspire

Since 2003, specialist Microsoft Dynamics CRM consultancy, Redspire, has helped organisations large and small, in a range of industries, achieve tangible business solutions and success. With offices in Glasgow and London, we help our clients including Argos, Bibby Scientific and Direct Wines to access meaningful, real-time data, allowing them to continuously improve their customer insight and experiences.