Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca
7 New Trends for Better Email and Mobile Marketing
Date: Oct 24, 2019 1:00 EDT (10:00PDT)Speakers:
Michael Trapani, Director of Marketing, Acoustic
Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers
Date: Sep 19, 2019 1:00 EDT (10:00PDT)Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca
The State of Local Marketing Report 2019
The 2019 State of Local Marketing Report reveals the success formula that is enabling some local businesses partners to achieve 2x the level of growth that most local businesses achieve. Learn about best practices and the associated competencies that are … Read more
Location Data Strategies to Improve Customer Experiences
Date: Aug 20, 2019 1:00 EDT (10:00PDT)Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies
The State of Local SEO Industry Report: Insights for 2019
Local search marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, work, and make most of their purchases. And there’s more competition than ever, placing more pressure on local marketers to drive business … Read more
How Distance and Intent Shape A Local Pack
In August 2017, a “Think With Google” piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries … Read more
Paid Search Tactics That Drive Quality Inbound Calls
Date: Oct 30, 2018 1:00 EST (10:00PST)Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca
Using Voice Search to Transform Your Local Search Strategy
Date: Sep 11, 2018 1:00 EST (10:00PST)Speakers:
Collin Holmes, Founder and CEO, Chatmeter
Andrew Shotland, CEO, LocalSEOGuide.com
Realigning Your Local Marketing – A Starter Guide to Precision Marketing
With precision marketing, you will empower your local business partners to understand the channels that perform well for them because they are driven by data and historical performance. You’ll be able to customize local marketing plans with power and sophistication … Read more