How Distance and Intent Shape A Local Pack

In August 2017, a “Think With Google” piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries altogether.

When searchers aren’t being obvious about their local intent, does Google still know what they’re after? And does Google understand the different kinds of local intent, or does it have a one-size-fits-all approach?

This white paper from STAT Search Analytics demonstrates how to overcome this issue to improve your local organic search ranking.

Sponsored by STAT Search Analytics
STAT is how experts answer the question at the heart of all SEO: What’s happening on the SERPs? Our clients turn to us for large-scale, SERP tracking and analytics in any location — all backed by one-on-one expert service. That’s why we’re a data partner of choice for some of the world’s largest brands and digital agencies, including eBay, Trivago, 360i, and iProspect.