The Future of Local Marketing is Now: 5 Ways Local Marketing Will Impact The Way You Do Business This Year
In this white paper, SweetIQ outlines 5 strategies you can apply to your Local Marketing right now and bring the future to all your locations. Social Media and crowdsourced local content: Leveraging interactions with your customers to your benefit. Closing … read more
Personalized Local Content: Frightful or Insightful?
Taking advantage of local marketing is—and should be—top of mind for all marketers. Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. (Online retail sales, while growing, represent only 8.4% of … read more
10 Ways You Can Use Reviews to Make Your Job Easier
Implementing these 10 tips from Trustpilot can increase efficiency, grow revenue, and make your business stronger. Tips include: How to resolve customer issues and build fans for life Create stronger email marketing campaigns Track trends and more
Consumers Love Local: Small Retailers Have the Edge
Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local … read more
Take Back Control of Your Content
Date: Oct 20, 2016 1:00 EDT (10:00PDT)Speakers:
Arnie Kuenn, CEO, Vertical Measures
Brian Kavanaugh, U.S. Marketing Strategist, Bynder
Using Google to Drive Offline Sales
Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.
Personalized Local Content: Frightful or Insightful?
Date: Oct 25, 2016 1:00 EDT (10:00PDT)Speakers:
Mary Bowling, Co-founder, Ignitor Digital
Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADT
Cynthia Sener, VP of Operations and Product, Rio SEO
The Ultimate How-To Guide for Driving Traffic from Online to In-store
Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search. In this guide you’ll discover how to build and analyze your online to offline … read more
Local SEO Strategies to Capitalize on Voice Search
Date: Jul 21, 2016 1:00 EDT (10:00PDT)Speakers:
Sophia Elson, Marketing Director, MindMeld
Steve Beatty, Head of Owned Media, iProspect
Tyler Ludwig, Director of Product, Rio SEO
Citation Cleanup: Assessing the Damage, Estimate Your Project Timeline
Citation consistency, or the presence of correct Name, Address, Phone + Website (NAP+W) everywhere the business is referenced across the web, is the foundation for local search engine optimization. It enables businesses to rank higher for their core search terms … read more
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