The CMOs Guide to Creating Global Digital Experiences for Local Audiences
Implementing a digital experience relevant to different audiences around the world, is a key goal for enterprises looking to improve the effectiveness of their digital channels and maximize the economic potential of trade in the markets in which they operate. … read more
SEO in 2018: What’s hot, what’s not…
A conversation with the experts
Date: Nov 30, 2017 1:00 EST (10:00PST)Speakers:
Eric Enge, Stone Temple Consulting
Marshall Simmonds, Define Media Group
Three Ways to Optimize Campaign ROI With Call Tracking Built Using APIs
The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a … read more
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Date: Jun 6, 2017 1:00 EST (10:00PST)Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed
Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
National Brands & Local Search: Use insights to drive actions
Date: Apr 20, 2017 1:00 EST (10:00PST)Speakers:
David Mihm, Founder, Tidings
Mitul Gandhi, Co-founder and Chief Architect, seoClarity
The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions
Date: Apr 25, 2017 1:00 EST (10:00PST)Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech
Optimizing for Mobile Search: A checklist to improve local SEO
Date: Mar 23, 2017 1:00 EST (10:00PST)Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify
The Future of Local Marketing is Now: 5 Ways Local Marketing Will Impact The Way You Do Business This Year
In this white paper, SweetIQ outlines 5 strategies you can apply to your Local Marketing right now and bring the future to all your locations. Social Media and crowdsourced local content: Leveraging interactions with your customers to your benefit. Closing … read more
Personalized Local Content: Frightful or Insightful?
Taking advantage of local marketing is—and should be—top of mind for all marketers. Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. (Online retail sales, while growing, represent only 8.4% of … read more
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