The Three E’s of Co-op Fund Management
Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by … Read more
The State of Local Marketing in Telecommunications and Technology
The State of Local Marketing in Telecommunications and Technology Report examines investment and knowledge in local marketing, corporate and dealer commitment, and the quality and relevance of brand-provided content and support. Telecom dealers are, on average, less mature than local … Read more