Forrester Study: The Localized Marketing Imperative
7 in 10 marketers with access to a solution that manages all localized content across locations see a resulting positive impact on localized marketing. Are you one of them? This complimentary study conducted by Forrester Consulting on behalf of SOCi … Read more
The State of Local Marketing Report 2020-2021
BrandMuscle surveyed more than 8,000 channel partners over the last six years to reveal the latest local marketing trends and best practices and how they compare year-over-year. The State of Local Marketing Report outlines insights and research that point to data-driven … Read more
The Three E’s of Co-op Fund Management
Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by … Read more
The State of Local Marketing in Telecommunications and Technology
The State of Local Marketing in Telecommunications and Technology Report examines investment and knowledge in local marketing, corporate and dealer commitment, and the quality and relevance of brand-provided content and support. Telecom dealers are, on average, less mature than local … Read more