Resource Library: Local

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Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide

This 63-page report reviews the growing market for local marketing solutions, plus the latest trends, opportunities and challenges for multi-location brands marketing locally. read more »


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Understanding & Selling Location-Based Marketing

In this whitepaper, Reveal Mobile explores the technology behind location-based marketing, simplify the terminology, and explain how digital sales teams effectively sell this strategy. The paper concludes with a unique case study showcasing location and custom audiences.


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Location-Based Marketing FAQs

In this whitepaper, Reveal Mobile answers a comprehensive list of the most frequently asked questions about location-based marketing. You will find an overview, use cases, examples of how location- based marketing works, as well as answers regarding campaign delivery and … read more »


webcast

Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience

Date: Dec 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca


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7 New Trends for Better Email and Mobile Marketing

Date: Oct 24, 2019 1:00 EDT (10:00PDT)

Speakers:
Michael Trapani, Director of Marketing, Acoustic


webcast

Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca


whitepaper

The State of Local Marketing Report 2019

The 2019 State of Local Marketing Report reveals the success formula that is enabling some local businesses partners to achieve 2x the level of growth that most local businesses achieve. Learn about best practices and the associated competencies that are … read more »


webcast

Location Data Strategies to Improve Customer Experiences

Date: Aug 20, 2019 1:00 EDT (10:00PDT)

Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies


whitepaper

The State of Local SEO Industry Report: Insights for 2019

Local search marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, work, and make most of their purchases. And there’s more competition than ever, placing more pressure on local marketers to drive business … read more »


whitepaper

How Distance and Intent Shape A Local Pack

In August 2017, a “Think With Google” piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries … read more »