7 New Trends for Better Email and Mobile Marketing

Date: Oct 24, 2019 1:00 EDT (10:00PDT)

Michael Trapani, Director of Marketing, Acoustic

Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own?

If the answer is “no” then it’s time to learn how to apply email and mobile benchmarking insights to your own campaign efforts.

Join Acoustic’s Michael Trapani as he shares the results from the company’s newest marketing benchmark report. You’ll hear the latest trends on email and mobile marketing in 20 industries across 9 geographies, and how you can use those insights to optimize your audience outreach, compare how your campaigns stack up against competitors, and allocate marketing resources more effectively.

Attend this webinar and learn:

  • The surprising future of marketing in a post-GDPR world
  • Industry and geographic factors that influence message engagement
  • Key metrics for diagnosing design and copy shortcomings
  • Simple tips to improve unsubscribe and hard bounce rates
  • How to use data to get more marketing budget

Speaker Bio:
Michael Trapani, Director of Marketing, Acoustic
Michael’s responsibilities at Acoustic include overseeing brand, demand generation, product marketing, content, events and thought leadership initiatives. He has a strong pedigree in technology at both startups and enterprises, having held prior strategic roles at Apple, Xtify and IBM.

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Sponsored by Acoustic
Acoustic is an independent marketing cloud offering the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions.