Resource Library: Local Search

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The Local SEO Super Guide

Successful local SEO requires putting in the effort to optimize and get your profiles and websites ranking for local searches. Unfortunately, there is no shortcut. However, local SEO is fairly straightforward and uncomplicated. If you are just beginning to target … read more »


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Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EST (10:00PST)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


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SEO in 2018: What’s hot, what’s not…
A conversation with the experts

Date: Nov 30, 2017 1:00 EST (10:00PST)

Speakers:
Eric Enge, Stone Temple Consulting
Marshall Simmonds, Define Media Group


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Three Ways to Optimize Campaign ROI With Call Tracking Built Using APIs

The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a … read more »


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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


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Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


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National Brands & Local Search: Use insights to drive actions

Date: Apr 20, 2017 1:00 EST (10:00PST)

Speakers:
David Mihm, Founder, Tidings
Mitul Gandhi, Co-founder and Chief Architect, seoClarity


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Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify


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Consumers Love Local: Small Retailers Have the Edge

Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local … read more »


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Using Google to Drive Offline Sales

Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.