Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Date: Jun 14, 2022 1:00 EDT (10:00PDT)

Speakers:
Shea Castle, Director, Customer Marketing, Terminus

ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability.
Join us to see:

  • Why a multi-channel approach should be the goal of everything you do with ABM
  • An actionable, easy to understand framework to help you execute your account-based programs
  • An end-to-end campaign example that walks through data, segmentation, engagement channels, sales activation, metrics, and more

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Sponsored by Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 15 consecutive quarters.