Content matters: MarTech trends report

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An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI.

  • Resources: Content teams and budgets are still growing despite economic uncertainty. In fact, 58% expect their content budgets to grow in 2023.
  • Strategy: 61% are still creating more content, but focus is shifting to producing quality over quantity.
  • Analytics: Measuring performance is key to proving the value of content, yet only 46% actually use data to make strategic decisions.

Find out what else your peers told us and why Robert Rose of The Content Marketing Institute calls this “extraordinary” research. Because content really does matter, download your copy of our report now.

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