How to Leverage First-Party Data for a Winning CRM Strategy

Date: Jun 1, 2023 1:00 EDT (10:00PDT)

Katie Intrater, Vice President of Business Development, AtData
Lars Helgeson, Founder and CEO, GreenRope

Marketers are constantly spinning their wheels to develop strategies to acquire, engage, and retain customers. But with the demise of third-party cookies and IDFA, new regulations and consumer consent laws, and an influx of anonymous identifiers and reluctant, privacy-conscious consumers, it isn’t getting any easier.

A real emphasis has been placed on the collection of first-party data.

Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. To get to the level of personalization consumers have come to expect, comprehensive customer profiles need to be built with demographic and behavioral insights.

Join Katie Intrater, Vice President of Business Development with AtData and Lars Helgeson, Founder and CEO of GreenRope, on Thursday, June 1, at 1 pm EST as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

You will learn:

  • Data collection techniques to improve foundational information
  • First-party data optimization tactics to enhance customer profiles and fill data gaps
  • Omni-channel strategies to hit customers with the right message on the right channel
  • Plus, tips to ensure your CRM never goes stale

 Watch now 

Sponsored by AtData
AtData, the Email Address Experts, is the leader in email address intelligence with the most accurate, comprehensive and privacy compliant email-centric data solutions. Powered by 1.5 billion historical email and postal addresses and billions of monthly activity signals, we not only validate and verify our customers’ first-party data, but we also enable those organizations to develop actionable customer profiles and assess risk resulting in an increase in customer engagement, sales, and customer retention. To learn more, please visit: