The State of Product Discovery in Digital Commerce
Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The … Read more
What Merchants Should Avoid When Adding New Ecommerce Channels
Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels, … Read more
Data-Driven Healthcare Experiences
Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness. Across the mental and physical health … Read more
How To Achieve Personalization At Scale In Financial Services
Adobe commissioned Incisiv to assess the state of personalisation in the financial services industry. The study was designed to understand how firms: Incisiv conducted an extensive survey and executive interviews to gather critical insights and also built a framework to … Read more
The Consent and Preferences Roadmap: 7 Steps for Success
Embark on a journey towards effective consent and preference management with this infographic, “The Consent and Preferences Roadmap.” Designed to demystify the process, this roadmap outlines seven essential steps to guide your organization towards success. From initial setup to overcoming … Read more
The Basics of Consent and Preferences: 7 Tenets to Keep in Mind
In the digital landscape, the line between engagement and annoyance is thin. Discover the power of consent and preferences in shaping seamless, positive customer experiences. Learn how to empower your customers with control over their data while enhancing engagement and … Read more
Unify consented data across your tech stack
Unlock the secrets to optimizing your technology infrastructure with consent management. Discover how integrating consent management optimizes Customer Data Platforms (CDPs) for consent and usability, ensures marketing automation compliance – creating consent-based marketing segments, and seamlessly powers martech systems aligning … Read more
Orchestrating The Customer Journey For Retail Success
As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at different times that orchestrating a harmonious shopper’s journey can be challenging. Like a conductor setting the … Read more
5 AI-Powered Strategies for Ecommerce Personalization
Check out 5 AI-Powered Strategies for Ecommerce Personalization to discover why 1:1 personalization is the key to unlocking exceptional online shopping experiences — and learn:
9 SEO A/B Test Case Studies to Boost Your Travel Site’s SEO Performance
In this free PDF, get 9 SEO A/B test ideas and learn which changes to deploy, avoid, and retest to drive organic growth for your site! Discover which SEO test idea had a positive, negative, or inconclusive test from 9 … Read more
