Resource Library: eCommerce

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5 Strategies for Experiential Commerce

Your customers have unlimited options at their fingertips, with vast amounts of content to help them make informed buying choices available across channels. With content guiding them to compare different products, reviews and prices, often their journey does not start … read more »


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Reinventing the Digital Commerce Experience: From Transactions to Relationships

With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers. The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires … read more »


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Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies

Date: Jan 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Kris Tomes, VP of Engineering, Data Management Redpoint Global


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The Ultimate Guide to DXP

Confronted with economic uncertainty and unexpected changes to basic business practices, brands across the board have had to rethink two key activities: customer retention and customer acquisition. Those concepts are hardly new. What is new is how we contextualize them … read more »


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Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring … read more »


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Identity Resolution: Connecting the Dots and Understanding Your Customer

Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action. Quality data fuels consumer business and … read more »


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The Evolution of Digital Experience in a Cookieless World

Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands. With regulations and restrictions by governments and technology companies … read more »


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Boost Your Online Reputation With Your Google My Business Ranking

Date: Oct 12, 2021 1:00 EDT (10:00PDT)

Speakers:
Thomas Clawson, Partner Marketing Manager, Podium


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RetailX Germany 2021 Ecommerce Region Report

2020 brought a lot of change and accelerated digital transformation initiatives for Ecommerce businesses across Europe, especially in Germany. You may be wondering how to adapt your marketing in Germany today. If that’s the case read the “Germany 2021 Ecommerce … read more »


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The 4 Steps to a Successful Digital Transformation

Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … read more »