Resource Library: eCommerce

webcast

5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


webcast

Who’s Minding the Digital Store? How to align teams when technology is in charge

Date: May 16, 2019 1:00 EDT (10:00PDT)

Speakers:
Alex Shiferman, Head of Technology, Nuts.com
Jeffrey Liss, Director, Connected Commerce, KPMG US


webcast

How to Use Intelligent Site Search to Increase Conversions

Date: Mar 14, 2019 1:00 EDT (10:00PDT)

Speakers:
Jon Rossman, Digital Strategy and Experience Manager, Motorola Solutions
Mark Floisand, Chief Marketing Officer, Coveo


webcast

Google’s Black Box Bidding Solutions: A look under the hood

Date: Mar 7, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


whitepaper

The Ultimate Guide to Site Search User Experience

Site visitors have high expectations for their search experience – and many websites today are not delivering. Three out of 10 website visitors perform a search and search users are up to 5X more likely to convert. Marketers and website … read more »


whitepaper

Referral Success in the Beauty Sector

Beauty products lend themselves to conversations by consumers about which products to try and how to apply them. Social media has increased the influence these conversations have on brand preference. This makes referral marketing the perfect acquisition tool for health … read more »


whitepaper

Strategies for using product sampling to increase sales

The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes. Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything … read more »


whitepaper

Experimenting with your referral program

This practical guide from Mention Me distills down what they’ve learned in over 700 A/B tests into a short list of 7 experiments. Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on: How … read more »


whitepaper

Retail Roadmap to Success

Today’s retail landscape is strewn with obstacles and challenges, from ever-increasing consumer expectations and changing customer behavior to evolving technologies and e-commerce behemoths like Amazon. Even the largest and most beloved brands have struggled to keep pace with a constantly … read more »


whitepaper

Guide to the Psychology of Referral

The attraction of refer-a-friend-programs is not only financial; they tap into a much deeper human need for social recognition and belonging. This guide from Mention Me considers how psychology affects referral marketing. It looks at: What motivates customers to refer … read more »