Turn Your Customer Insights into Personalized, High-Impact Email
Date: Jun 6, 2024 1:00 EDT (10:00PDT)Speakers:
Kara Trivunovic,
GVP, Strategic Solutions at Zeta GlobalJim Moroney,
Sr. Manager, Customer Data Platforms/MarTech at AccentureRoy Wolllen,
President, Hansa Marketing Services
Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands
Date: May 30, 2024 1:00 EDT (10:00PDT)Speakers:
Miryem Samih,
Product Marketing Manager, AcquiaMary Blabaum,
Director, Product Design • Shared Services Products, Acquia
Retail Trends Masterclass
Date: May 9, 2024 1:00 EDT (10:00PDT)Speakers:
Georgia Gkolfinopoulou, Marketing Strategist, MarigoldTrent Lanning,
Research & Content Lead
State of Digital Customer Experience: Focus on Retail
Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more
The State of Website Accessibility
Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website Accessibility 2024, produced by London Research in partnership with Crownpeak, explores how … Read more
The Product Discovery Engine Buyers Guide
Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product … Read more
The State of Product Discovery in Digital Commerce
Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The … Read more
What Merchants Should Avoid When Adding New Ecommerce Channels
Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels, … Read more
Data-Driven Healthcare Experiences
Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness. Across the mental and physical health … Read more
How To Achieve Personalization At Scale In Financial Services
Adobe commissioned Incisiv to assess the state of personalisation in the financial services industry. The study was designed to understand how firms: Incisiv conducted an extensive survey and executive interviews to gather critical insights and also built a framework to … Read more