Resource Library: eCommerce

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2022 Holiday Retail Trends

Zeta’s 2022 Holiday Trends Report was built from a survey of thousands of consumers across North America to help give you and your brand a better understanding of how shoppers will be making purchase decisions this holiday season. The report … Read more »


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The Chatbot Is Dead: It’s Time to Modernize Your Online Experience

Date: Dec 1, 2022 1:00 EDT (10:00PDT)

Speakers:
David Greenberg, Chief Marketing Officer, Conversica


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5 Ways to Make Customer Experiences Drive Conversions & Revenue

Date: Nov 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Pradip Lal, Senior Product Marketing Manager, Cloudinary


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Set Your Path to More Connected Customer Experiences

This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities … Read more »


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The Business Value of Consent and Preferences

Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, … Read more »


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Your Guide to Creating Consistent Experiences Across Multiple Websites

Date: Nov 8, 2022 1:00 EDT (10:00PDT)

Speakers:
Kara Hall, Sr. Product Marketing Manager, Acquia
Ricardo Osuna, Sr. Director, Strategic Partners, FFW
Seth Gregory, Director of Software Engineering, Head of Drupal Competency, EPAM Systems


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How To Increase Your eCommerce Revenue

Learn how User-Generated Content (UGC) helps improve both your traffic and Conversion Rate (CVR) for eCommerce websites. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and CVR.  Download this special report … Read more »


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The 12-Minute Holiday Email Marketing Checklist

Launching a holiday email campaign is no easy feat. You have to define your goals and offers. Find creative ways to stand out. And make sure your emails arrive in the inbox – otherwise, what’s the point of sending them? … Read more »


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Transform Retail Experiences: Building Trust in the Age of Modern Privacy

The world of retail has changed considerably over the past few years, with digital and physical marketplaces starting to blend and compliment each other along the customer journey. Organizations need to navigate the new challenges of retail spurred by increasing … Read more »


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Trust To Profits

“Trust to Profits” reveals the 5 Critical Trust Signals that drive conversion, and the proven path to eCommerce profits. Learn the right trust signals that work, from search to checkout. Including both brand-generated and user-generated content that improves SEO, trust, … Read more »


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