The Definitive Buyer’s Guide to Collaborative Work Management for Marketers
Marketers know how important it is to move at the speed of digital, but an overabundance of online tools can slow down efforts and leave teams unable to operate with agility or innovate quickly. From campaign planning to delivery, marketers … read more
Outsmarting CPM Inflation: An In-Depth Report
CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are soaring, precisely targeting ads is becoming more difficult due to … read more
What Marketers Must Know to Rise Above Economic and Buyer Uncertainty
Date: Aug 9, 2022 1:00 EDT (10:00PDT)Speakers:
Lauren Goldstein,
Private Equity/Growth Equity Practice Lead for Winning by DesignLucas Welch,
Vice President, Corporate Marketing, HighspotCynthia Ramsaran,
Director, Custom Content, Third Door Media
4 Proven Methods to Maximize Your Marketing Efforts
Date: Aug 2, 2022 1:00 EDT (10:00PDT)Speakers:
Lauren Sisneros,
Sr. Product Marketing Manager, Adobe
The Pulse on Professional Video: 2022 Trends Report
To answer these questions, SundaySky commissioned a survey of 570 business leaders in the U.S. to better understand the current challenges companies face in efficiently scaling their video efforts, delivering personalized video experiences, and analyzing and optimizing video performance. In … read more
The Email Personalization Guide Marketers Can’t Miss
As modern consumers, we expect to receive emails containing the perfect product selection each time we check our inbox, sometimes even before we know we need something. But how do brands know to send perfectly curated messages with the right … read more
Quick Wins to Maximize Email Performance
Nearly 60% of email marketers in Litmus’ 2021 State of Email report are expanding automation capabilities and making it a top email program priority. Why? Because capturing subscriber engagement (and a higher email return on investment) requires sending the right … read more
Google Performance Max: Strategies for building optimal campaigns
Date: Jul 28, 2022 1:00 EDT (10:00PDT)Speakers:
Melain Ly,
Senior Marketing Manager, US, Channable
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide: Download Now! MarTech’s latest publication of “Enterprise Marketing Performance Management Platforms: A Marketer’s Guide” examines the market for Marketing Performance Management Platforms and the considerations involved in implementation. … read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide” examines the market for customer journey orchestration platforms and the considerations involved in … read more