Resource Library: DMD Sidebar

research_report

Enterprise Call Analytics Platforms: A Marketer’s Guide

The phone call has become the most popular engagement channel for a majority of U.S. customers, leapfrogging email over the past two years. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more »


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B2B Marketing Automation Platforms: A Marketer’s Guide

MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more »


whitepaper

Relationship Marketing: The human approach to personalization

Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more »


webcast

7 Ways to Keep Your Customers Coming Back in 2023

Date: Jan 12, 2023 1:00 EDT (10:00PDT)

Speakers:
Jon Glick, PwC Customer Transformation and Loyalty Partner
Greta Lovenheim, Partner - Customer Data and Analytics


webcast

Paid Search Tactics That Will Give You Brand Dominance in 2023

Date: Jan 10, 2023 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena


webcast

Analyze Social Media and Consumer Behavior for the Greater Good

Date: Jan 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Nicole Olynk Widmar, Professor, Associate Head and Graduate Program Chair at Purdue University
Jinho Jung, Research Associate at Purdue University
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid


webcast

Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle

Date: Dec 15, 2022 1:00 EDT (10:00PDT)

Speakers:
Jason Langsner, Senior Product Manager, WaPo360
Tamara Gruzbard, VP of Strategic Services, ActionIQ


webcast

Putting in the Work: Understanding B2B Audiences on Connected TV

Date: Dec 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Eric Hatzenbuhler, Senior Digital Marketing Manager, MNTN


whitepaper

The Ultimate Reputation Management Guide for Financial Services

From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … Read more »


whitepaper

The Ultimate Reputation Management Guide for Retail Brands

What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … Read more »