Resource Library: DMD Sidebar


SEOs: Take Existing Traffic and Double (or Triple) Conversions

With so much riding on your landing pages, and only seconds to capture a visitor’s attention, it makes sense to optimize those pages for customer conversion. Unfortunately, that’s easier said than done. In this white paper you’ll learn the methodology … read more »


Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season

Date: Oct 20, 2020 1:00 EDT (10:00PDT)

Tony Verre, VP of eCommerce, The Integer Group
David Forman, Director of US Sales Adthena


50 Local Marketing Ideas for 2020

Discover new and effective digital marketing ideas for promoting your small business in your local community In Surefire Local’s “50 Local Marketing Ideas for 2020” you’ll learn: What a successful local marketing strategy looks like 50 ideas to increase your … read more »


Digital by Default

Take steps toward a fully-fledged digital strategy to truly thrive in today’s digital world by focusing on these areas: Consolidate technology to streamline processes Break down organizational silos Gain deeper customer insights Create personalized digital experiences


State of Spend

COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks … read more »


The Cookie Crumbles: What’s Next for B2B Personalization

It’s no secret, personalization drives business results. However,  B2B marketers face a number of challenges to personalize their customer experience: Increasing regulation around personal information Decreasing comfort among businesses and individuals with making their data available Google, Apple, and Firefox working hard … read more »


The 2020 Small Business Buyer’s Guide to Local Marketing Software

With local marketing software, your small business CAN access the tools, automation features, and analytic capabilities the large brands and retailers use in new and cost-effective ways. In “The 2020 Small Business Buyer’s Guide”, Surefire Local will help you understand … read more »


Local Business Guide to Digital Transformation

A recent study shows small businesses that leverage software spend 65% to 75% more time on customer-facing activities. Take your business to the next level by downloading the Local Business Guide to Digital Transformation from Surefire Local. In a world where your … read more »


An E-Holiday Like No Other

This Christmas will be a bit different from what we’re used to. But what won’t change, however, is the Holiday Season race – people are still expecting customary discounts and are searching for them online more actively than ever before. … read more »


The State of CRM Data Management 2020 Report

Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the … read more »