Enterprise Call Analytics Platforms: A Marketer’s Guide
The phone call has become the most popular engagement channel for a majority of U.S. customers, leapfrogging email over the past two years. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more
B2B Marketing Automation Platforms: A Marketer’s Guide
MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more
Relationship Marketing: The human approach to personalization
Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more
7 Ways to Keep Your Customers Coming Back in 2023
Date: Jan 12, 2023 1:00 EDT (10:00PDT)Speakers:
Jon Glick,
PwC Customer Transformation and Loyalty Partner
Greta Lovenheim,
Partner - Customer Data and Analytics
Paid Search Tactics That Will Give You Brand Dominance in 2023
Date: Jan 10, 2023 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
Analyze Social Media and Consumer Behavior for the Greater Good
Date: Jan 18, 2023 1:00 EDT (10:00PDT)Speakers:
Nicole Olynk Widmar,
Professor, Associate Head and Graduate Program Chair at Purdue UniversityJinho Jung,
Research Associate at Purdue UniversityHarvey Rañola,
Global Head of Media Intelligence, NetBase Quid
Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle
Date: Dec 15, 2022 1:00 EDT (10:00PDT)Speakers:
Jason Langsner,
Senior Product Manager, WaPo360
Tamara Gruzbard,
VP of Strategic Services, ActionIQ
Putting in the Work: Understanding B2B Audiences on Connected TV
Date: Dec 13, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
The Ultimate Reputation Management Guide for Financial Services
From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … Read more
The Ultimate Reputation Management Guide for Retail Brands
What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … Read more