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MarTech Intelligence Report:
Enterprise Agentic AI Decoded:
A Practical Guide for Marketers
Author:
Pamela Parker, Research Director, Content Studio, Third Door Media
Advisors:
Mike Pastore, Editorial Director, MarTech, Third Door Media
Marc Sirkin, CEO, Third Door Media
Master agentic AI for marketing — a practical framework for strategic implementation
Agentic AI is transforming marketing, but success requires more than adopting the latest technology. You need a strategic framework to identify the right opportunities, get your organization agentic-ready and implement initiatives effectively.
Agentic AI decoded: A practical guide for marketers gives you that framework. It’s built for marketing professionals who want to harness autonomous AI capabilities strategically and systematically.
What you’ll get:
- A five-level maturity model to assess your current capabilities and chart your optimal growth path
- A comprehensive vendor evaluation framework with 10 key criteria for making confident technology investments
- An implementation roadmap covering data infrastructure, team readiness and governance requirements
- Performance benchmarks from leading platforms: Google Performance Max (27% more conversions), Meta Advantage+ (22% more revenue)
- A strategic vendor landscape analyzing platforms across content creation, personalization and orchestration, workflow automation and more.
The opportunity is significant: 66% of marketing teams using generative AI report revenue gains, with 8% seeing double-digit lifts. McKinsey projects up to $4.4 trillion in annual value from generative AI, with marketing pegged as one of the practice areas to see substantial benefits.
Position your organization to capitalize on this transformation.
Whether you’re running early pilots or scaling existing programs, this framework helps you make strategic decisions that drive measurable results.