Resource Library: DMD Sidebar

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2023 State of Email Workflows Report

This report gives a comprehensive view of the email landscape, uncovering how email marketers get things done. We’ll cover all stages of the email workflow, including production, engagement, acquisition, and ROI—as well as a look into the future at the … Read more »


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The Email Personalization Guide Marketers Can’t Miss

The Email Personalization Guide Marketers Can’t Miss dives into the significance of effective personalization and the benefits it brings when taken to the next level. Packed with inspiring examples, you’ll get ideas for your next personalized email campaign. This guide addresses … Read more »


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Enterprise Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


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Augmenting Reality

Across the digital advertising industry, traditional tools and processes are increasingly limiting agency teams’ ability to deliver against growing demands for efficiency and performance. Fluency’s latest insight reveals how top agencies can address this new reality across their organizations. By … Read more »


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Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more »


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How to Make CTV a Demand Gen Machine

90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the … Read more »


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Ignite Your Marketing Engine with the Power of the Data Cloud

Date: Jul 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Libby Snead, Senior Director, Marketing, Frontdoor
Lourenco Mello, Product Marketing, Snowflake


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Organic SEO Industry Benchmarks

Comparing your enterprise website’s organic performance to the latest SEO industry benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic strategy is set up for success for the remainder of 2023 … Read more »


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From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack

Date: Jul 25, 2023 1:00 EDT (10:00PDT)

Speakers:
Joe Stanhope, VP, Principal Analyst, Forrester
Christian Monberg, Chief Technology Officer & Head of Product, Zeta Global 
Bill Sears, Group Vice President, Solution Strategy, Zeta Global


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Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight

Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations. Check out … Read more »