Q1 2023 Propel Media Barometer
The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down … Read more
The Complete SEO Inbound Marketing Guide
Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily. How do inbound marketing and inbound SEO work together? Think of inbound SEO … Read more
The 2023 Consumer Trends Index
Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand … Read more
How to Improve Email Deliverability and Optimize Each Send
Ok marketers. Email marketing pop quiz time. Do your emails magically find their way to the inbox once you’ve hit send? Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s … Read more
Assessing Ad Impact In Social Media
Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more
Your Ultimate Paid Search Evaluation Checklist
Date: Feb 7, 2023 1:00 EDT (10:00PDT)Speakers:
Matt Boland,
Senior Director, Paid Solutions, iQuanti
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, along with developments like the increased digitization of business brought about by the COVID pandemic and ever-heightened customer expectations, are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
Keep Customers Engaged All Year Long
Date: Feb 21, 2023 1:00 EDT (10:00PDT)Speakers:
Kate Richardson,
Director of Customer Retention Marketing at Artifact UprisingToby Yuen,
Customer Success Manager at Blueshift
Enterprise Customer Data Platforms: A Marketer’s Guide
The post-pandemic business world — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when global uncertainty and widespread layoffs dominate the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more