The Salesforce Data Cloud Architect’s Handbook is a comprehensive dive into platform concepts, architectural patterns, and best-practice methodologies essential for designing, integrating, and activating customer data at scale with Salesforce Data Cloud. Authored by Eliot Harper (former Salesforce MVP Hall of Famer, and current Salesforce Director of Partner Enablement), this guide is a must-have for anyone navigating the possibilities and potential of Data Cloud.

With meticulous attention to detail, Harper bridges the gap between theory and practical implementation, offering readers a blueprint for successful Data Cloud deployments. The handbook covers critical topics including platform fundamentals, architecture, segmentation, consent, predictive AI models, and more. A technical deep-dive, this resource addresses common challenges organizations face when unifying disparate data sources and leveraging them for personalized customer experiences.

Whether you’re a solution architect, technical consultant, or business leader, this resource provides the knowledge foundation necessary to harness the full power of Salesforce’s data capabilities. The handbook stands out for its actionable insights that help readers not only understand Data Cloud’s architecture but also implement solutions that drive measurable business outcomes.