The Modern Marketing Data Stack for 2026

Snowflake

How marketers become agents of change in an AI-driven world

The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity into a competitive advantage. Inside, discover the key trends, leading technology vendors, and real-world strategies that top marketers are using to drive impact.

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Sponsored by Snowflake
Organizations use Snowflake's Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads across multiple clouds and geographies. Organizations, including 691 of the 2023 Forbes Global 2000 (G2K) as of January 31, use the Snowflake Data Cloud to power their businesses. Learn more: snowflake.com

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