Building Trust in the AI Age: A Guide to Consent, Privacy, and First-Party Data Excellence
AI is transforming marketing. But without consented, high-quality first-party data—and a clear privacy framework — your strategy is at risk. In this executive guide from OneTrust and MarTech, discover how to turn compliance into a competitive edge and build a … Read more
The 2025 B2C Buyer Experience Report
The 2025 B2C Buyer Experience Report reveals that while consumers show surprising acceptance of AI in their buying journeys, they’re not ready to abandon human connections. Brands face a delicate balancing act: AI can enhance efficiency and provide quick answers, … Read more
Semrush AI Overviews study: What 2025 SEO data tells us about Google’s search shift
Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, … Read more
What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)
Date: Jul 24, 2025 1:00 EDT (10:00PDT)Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush
The State of AI in B2C Digital Marketing Report
Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year. This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations … Read more
How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025
Date: Jul 29, 2025 1:00 EDT (10:00PDT)Speakers:
Kelsey Libert, Cofounder, Head of Digital PR, Fractl
6 Tactics to Enhance Your Data Strategy With AI
Raise your hand if you ever have felt like you are cramming customer data in a digital hoarder closet. While 85% of businesses prioritize capturing and leveraging first-party data this year, establishing a true 360-degree customer view is a bit … Read more
Build Rankings, Authority, and AI Search Visibility with Hyperlocal PR
Date: Jun 26, 2025 1:00 EDT (10:00PDT)Speakers:
Garrett French,
Citation Labs Founder & CEO James Wirth,
Managing Director Product & Growth, Citation Labs
AI Took My Job (to the next level)
Discover how to elevate your marketing agency with AI Took My Job (to the next level). This practical guide dives into the transformative power of AI tools like CallRail’s Conversation Intelligence and automation to streamline your workflow. Organized into seven … Read more
State of Data 2025 Report
As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, … Read more