Consumer expectations for personalized experiences have never been higher. Yet 85% of marketing execs are concerned their messages aren’t hitting home. Thankfully, advancements in agentic AI are helping marketers transform into strategic conductors, amplifying their ability to gain context, apply intelligence, and deliver more relevant customer interactions at scale.
If you find yourself curious, eager, or even under pressure to embrace AI to power your customer journeys, we’ll show you how to get started.
Join this webinar to unpack the what, why, and how of AI decisioning for marketers. You’ll come away with:
- What AI decisioning actually is and what it’s capable of, compared to traditional segmentation, orchestration, and personalization capabilities
- The impact of AI on both the marketer and consumer experience
- How AI will continue to shape the future of customer engagement, in both strategy and execution
Sponsored by Braze
Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices.