Leveraging AI and Search to Get Ahead in a Saturated Market

Semrush

How search and shopping evolved in 2024—and what comes next

n 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding.

From competitive traffic shifts to the real impact of AI Overviews, this whitepaper breaks down what’s working, what’s not, and how brands can future-proof their visibility and performance in 2025.

Download the report to explore the insights

Sponsored by Semrush
Semrush enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush allows customers to understand trends, uncover insights, and generate compelling content to improve the reach and effectiveness of their websites and social media pages.

Related resources: Artificial Intelligence, DMD Sidebar, Featured, Featured, Featured Home, Search Marketing, SEO, White Papers, Whitepapers Sidebar.

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