Resource Library: Artificial Intelligence

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The Enterprise CMO’s Guide to Adopting Generative AI

Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating GenAI solutions:  Make informed decisions to enhance your marketing strategy, boost productivity, and maintain brand consistency. Learn how to leverage … Read more »


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Healthcare Marketing Outlook for 2024

The Healthcare industry is constantly evolving, so how do you ensure that your practice stands out? CallRail has asked over thirty-six healthcare providers and marketing agencies what they see in the future of healthcare marketing. In this e-book, CallRail looks into … Read more »


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Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics

Date: Jul 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kate Parker, Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS
Sam Padda, Senior Product Manager, SAS


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10 ChatGPT Prompts for Digital Marketers

Unlock the power of ChatGPT for your marketing initiatives. In the rapidly evolving digital landscape, artificial intelligence (AI) tools, particularly language models like ChatGPT, have emerged as invaluable assets for digital marketers. These tools can significantly enhance productivity, creativity, and … Read more »


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Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success

Date: Mar 21, 2024 1:00 EDT (10:00PDT)

Speakers:
Vishal Maru VP Digital Solutions, iQuanti


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5 Ways AI and Machine Learning Accelerate B2B Marketing ROI

When it comes to better collaboration and personalization, increased productivity, and accelerated growth, future AI and ML marketing benefits are seemingly limitless, and valuable use cases for every stage of the marketing cycle are already available today. Download the ebook … Read more »


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A Relationship Marketer’s Guide to Generative AI

While the digital marketing landscape is always changing, one thing is certain: Generative AI has the potential to transform the way we work. As GenAI begins to become embedded in the technology we use, it has become clear marketers need … Read more »


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AI-Driven Content Strategies for 2024

Date: Feb 27, 2024 1:00 EDT (10:00PDT)

Speakers:
Jill Roberson, VP of Digital Marketing, Velir
Jake Athey, VP, Sales and Go To Market, DAM and PIM, Acquia


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Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation

Date: Jan 25, 2024 1:00 EDT (10:00PDT)

Speakers:
Duane "DJ" Sprague, Chief Marketing Officer, Shopper Approved


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AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024

Date: Jan 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Ian Dailey, Vice President, Product Marketing, Invoca
Lauren Harris, Senior Director of Product Management, Invoca


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