Defining a New Direction For Data
Organizations of all sizes will continue facing new challenges in data and AI use. While AI drives innovation, it also brings risks that require scalable governance across diverse data sources. Discover the six key trends shaping these challenges — download … Read more
The 40% Shift: How AI is Radically Reshaping Marketing Budgets
Date: Dec 10, 2024 1:00 EDT (10:00PDT)Speakers:
Chris Connell
Chief Growth Officer, We Brand
Optimizing Shopping Ads for Natural Language Search
Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI can automatically optimize Performance Max (PMax) + Shopping campaigns with natural consumer language. The secret? Using AI to operationalize natural consumer language … Read more
Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction
“Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction” examines how AI is reshaping marketing strategies and measurement in a landscape moving beyond third-party cookies. Based on a survey of 200 CMOs, it highlights a gap in AI adoption, … Read more
The Modern Marketer’s AI Playbook
“The Modern Marketer’s AI Playbook” explores how AI is transforming marketing measurement and enhancing returns on investment. Traditional tools like media mix modeling fall short in providing actionable insights. This playbook introduces AI-driven solutions like AIOS that deliver real-time, cross-channel … Read more
The Enterprise CMO’s Guide to Adopting Generative AI
Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating GenAI solutions: Make informed decisions to enhance your marketing strategy, boost productivity, and maintain brand consistency. Learn how to leverage … Read more
Healthcare Marketing Outlook for 2024
The Healthcare industry is constantly evolving, so how do you ensure that your practice stands out? CallRail has asked over thirty-six healthcare providers and marketing agencies what they see in the future of healthcare marketing. In this e-book, CallRail looks into … Read more
Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics
Date: Jul 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kate Parker,
Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS Sam Padda, Senior Product Manager, SAS
10 ChatGPT Prompts for Digital Marketers
Unlock the power of ChatGPT for your marketing initiatives. In the rapidly evolving digital landscape, artificial intelligence (AI) tools, particularly language models like ChatGPT, have emerged as invaluable assets for digital marketers. These tools can significantly enhance productivity, creativity, and … Read more
Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success
Date: Mar 21, 2024 1:00 EDT (10:00PDT)Speakers:
Vishal Maru
VP Digital Solutions, iQuanti
