A Practical Guide to Agentic AI for Customer Experience
When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to … Read more
Mastering AI Discoverability
AI agents and large language models (LLMs) are transforming how consumers discover and choose businesses, collapsing the traditional search journey into instant recommendations. This white paper unpacks why classic SEO is no longer enough — and introduces Location Performance Optimization … Read more
Building Trust in the AI Age: A Guide to Consent, Privacy, and First-Party Data Excellence
AI is transforming marketing. But without consented, high-quality first-party data—and a clear privacy framework — your strategy is at risk. In this executive guide from OneTrust and MarTech, discover how to turn compliance into a competitive edge and build a … Read more
The 2025 B2C Buyer Experience Report
The 2025 B2C Buyer Experience Report reveals that while consumers show surprising acceptance of AI in their buying journeys, they’re not ready to abandon human connections. Brands face a delicate balancing act: AI can enhance efficiency and provide quick answers, … Read more
Leveraging AI and Search to Get Ahead in a Saturated Market
n 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to … Read more
Semrush AI Overviews study: What 2025 SEO data tells us about Google’s search shift
Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, … Read more
What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)
Date: Jul 24, 2025 1:00 EDT (10:00PDT)Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush
The State of AI in B2C Digital Marketing Report
Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year. This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations … Read more
How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025
Date: Jul 29, 2025 1:00 EDT (10:00PDT)Speakers:
Kelsey Libert, Cofounder, Head of Digital PR, Fractl
6 Tactics to Enhance Your Data Strategy With AI
Raise your hand if you ever have felt like you are cramming customer data in a digital hoarder closet. While 85% of businesses prioritize capturing and leveraging first-party data this year, establishing a true 360-degree customer view is a bit … Read more
