Harnessing the Power of Machine Learning: A How-To for CMOs
Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … Read more
Google Analytics 360 & the Move to Enterprise Analytics
Date: May 2, 2017 1:00 EST (10:00PST)Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path
The BI Wish List: 5 Hottest Trends in Advanced Analytics
Date: Apr 27, 2017 1:00 EST (10:00PST)Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan
Aberdeen Group Research: Website Performance Management
This insightful research conducted by Aberdeen Group dives into the true cost of website performance, and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors, and improve overall revenue. This research into performance management … Read more
The Forrester Wave™: Customer Analytics Solutions, Q1 2016
In Forrester’s 33-criteria evaluation of customer analytics vendors, they identified the 11 most significant software providers in this category – Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata – and researched, analyzed and scored them. … Read more
4 Ways B2B Marketers Can Boost Their Demand Gen Results
This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … Read more
Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step by Step Guide
With Google Analytics’ (GA) Enhanced Ecommerce you can track more granular consumer data than ever before. Utilizing Google Tag Manager (GTM) helps simplify the process of deploying tracking code from promotion through to purchase, to ensure you gather key insights … Read more
Branding Measurement in Today’s Accountable World: A Tale of Two Marketers
“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … Read more
12 Strategies for Improving Conversions
This white paper from SiteSpect explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to … Read more
Accelerate Your Career with Marketing Analytics You Can Use
Date: Mar 24, 2015 1:00 EST (10:00PST)Speakers:
Stephen Archut, Product Marketing Manager, IBM Watson Analytics
