This white paper from SiteSpect explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.

The process of multivariate testing and site optimization reveals not only what works and should be implemented, but also what doesn’t work and should be avoided. Every website idea, whether content, functionality, or campaign-related, should be put to the test to determine if it helps or hurts the visitor experience.

While some new ideas lift conversion rates, others fail — sometimes significantly. But even with these failures, there is definable knowledge gained over what to avoid the next time. The ability to test a new idea and ‘look before you leap’ is an unmistakable advantage that breaks the constraints on marketing innovation. Only then can marketers truly optimize their sites’ conversion rates.