Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step by Step Guide

With Google Analytics’ (GA) Enhanced Ecommerce you can track more granular consumer data than ever before. Utilizing Google Tag Manager (GTM) helps simplify the process of deploying tracking code from promotion through to purchase, to ensure you gather key insights along the way.

Enhanced Ecommerce can help you answer questions like:

  • How did the visitor first find this product on my site?
  • How many other items did they add or remove from the cart before checkout?
  • Which product suggestions were effective?
  • And more!

Sponsored by MoreVisibility
MoreVisibility is one of the nation’s leading full-service interactive advertising agencies and Google Analytics Certified Partner specializing in Data Intelligence, Search Engine Optimization, Search Engine Marketing, and Web Design.