Resource Library: Analytics

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The Advanced Guide to Marketing Attribution

Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can … Read more »


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Build a Winning Marketing Attribution Framework

Date: Mar 9, 2023 1:00 EDT (10:00PDT)

Speakers:
Nani Shaffer, CMO, Channel99
Ashley Long, Director, GTM Operations and Forecasting, Demandbase


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Kickstart Your First-Party Data Strategy

Date: Feb 14, 2023 1:00 EDT (10:00PDT)

Speakers:
Salman Ladha, Senior Product Marketing Manager for Customer Identity


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Assessing Ad Impact In Social Media

Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more »


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Powering Personalization Through Customer Data

Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more »


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A World Without Third-Party Cookies

The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more »


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The DXP Vision: Open Content and Unified Data

To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. … Read more »


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How Data Drives The Digital Experience

Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective … Read more »


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Paid Search Tactics That Will Give You Brand Dominance in 2023

Date: Jan 10, 2023 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena


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Analyze Social Media and Consumer Behavior for the Greater Good

Date: Jan 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Nicole Olynk Widmar, Professor, Associate Head and Graduate Program Chair at Purdue University
Jinho Jung, Research Associate at Purdue University
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid


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