The 4 Essential Strategies of Data-Driven Marketing
In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
Myth Vs. Reality: The truth about digital analytics
Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more
SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore
Date: Feb 1, 2024 1:00 EDT (10:00PDT)Speakers:
Ryan Brock,
Chief Solution Officer, DemandJump
Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud
Date: Jan 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kyle Robbins,
Senior Product Manager, AI for Marketing at SalesforceCarly Boddy,
Product Manager at GoogleSara Fefferman,
Product Marketing Manager at Salesforce
Experience the future of analytics with GA-4: Google’s latest release
Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking. This new whitepaper … Read more
Become a Data Champion By Mastering Marketing Analytics Automation
Date: Nov 9, 2023 1:00 EDT (10:00PDT)Speakers:
Stephen Archut,
Director of Solution Marketing, Alteryx
Overcoming the Google SGE Challenge: Assessment and Recovery Strategies
Date: Sep 28, 2023 1:00 EDT (10:00PDT)Speakers:
Gilad David Maayan,
CEO and Founder of Agile SEO
The B2B Outlook on Marketing Data Quality
B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more
