SEO Reporting Demystified: Winning Over Executives and Influencing Strategies
Date: Aug 15, 2023 1:00 EDT (10:00PDT)Speakers:
Dewey Lovett,
Sr. Enablement Manager, ConductorRyan Maloney,
Team Lead, Customer Success, Conductor
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more
Mastering Social Media SEO: Increase Discoverability & Drive Traffic
Date: May 2, 2023 1:00 EDT (10:00PDT)Speakers:
Rachel Schardt,
SEO Success Manager, Conductor
Harnessing the Power of Customer Data to Stay Ahead of the Competition
Date: Apr 27, 2023 1:00 EDT (10:00PDT)Speakers:
Karen Naves,
SVP Global Demand Gen, Tealium
Gifting Guide: 8 Questions to Ask Before Starting a Campaign
As demands for influencer marketing and content creation have increased, so have influencer rates, pay transparency, and partnership expectations. Today, launching a successful gifting campaign in such a competitive and dynamic landscape requires a much more nuanced approach. Before tying … Read more
The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more
Demystifying ‘Incrementality’ for Marketing Success
Date: Apr 18, 2023 1:00 EDT (10:00PDT)Speakers:
Shaubhik Ray,
Senior Director, Digital Analytics, iQuanti
Maximizing ROAS Through Reduced Latency and Silo Removal
Date: Mar 14, 2023 1:00 EDT (10:00PDT)Speakers:
David Wells,
Industry Principal, Media, Entertainment & Advertising, Snowflake
Anthony Gianastasio,
Head of Analytics, Digital VirgoJordan Peck,
Principal Data Strategist, SnowplowMike Maloney
Chief Data Officer, Field, North America, Snowplow
GA4 Preparation Guide
You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more
Attribution 101: A Guide to True Multi-Touch Attribution
In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business. Download the white paper to learn: