About Fohr
As the first influencer marketing platform in the world, we’ve been building better ways to work with influencers since 2013. We do two things: 1. Run best-in-class campaigns for some of the biggest brands in the world; 2. Combine technology and data as a self-serve platform for brands to run their best influencer marketing campaigns imaginable.
Resources from Fohr:
Gifting Guide: 8 Questions to Ask Before Starting a Campaign
As demands for influencer marketing and content creation have increased, so have influencer rates, pay transparency, and partnership expectations. Today, launching a successful gifting campaign in such a competitive and dynamic landscape requires a much more nuanced approach. Before tying … Read more
The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more
The State of Influencer Pricing
Pricing has always been a complex and nuanced topic for influencer marketing. We’re not here to say that influencer pricing should be 100% standardized because we don’t think that’s the answer—more transparency and conversation are.This report from Fohr features an open … Read more
How to Measure Influencer Performance
The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. Budgets are more available. Work is more consistent. Brands and influencers operate with less transactional mentality and more focus on deepening relationships. However, measurement … Read more