Demystifying ‘Incrementality’ for Marketing Success

Date: Apr 18, 2023 1:00 EDT (10:00PDT)

Shaubhik Ray, Senior Director, Digital Analytics, iQuanti

Measuring campaign success is critical now more than ever.

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI.

So, what is incrementality and how do you measure campaign effectiveness using incrementality testing and optimize them for success?

Join Shaubhik Ray, Sr. Director, Digital Analytics at iQuanti, as he shares insights on:

  • Incrementality testing and how to use it to measure the true impact of your marketing campaigns.
  • Generating a clear hypothesis, designing an experiment, measuring, and analyzing the results.
  • Understanding the strengths and weaknesses of different statistical techniques, including regression analysis, difference-in-difference analysis, and Bayesian analysis.
  • Using incrementality measurements to optimize marketing budgets.

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Sponsored by iQuanti
iQuanti ignites powerful digital marketing performance for global brands, with an approach rooted in data science and vertical knowledge, through a unique blend of channel management services, strategic consulting expertise and proprietary product offerings.