Designing the insight-driven brand begins with data advocacy
As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with … Read more
Use Data to Create Next-Level Customer Experiences at Scale
Date: Jul 19, 2022 1:00 EDT (10:00PDT)Speakers:
Luisa Franson,
Product Marketing Manager, North America, MoEngage
Meagan White,
North America Marketing and Sales Lead, MoEngage
The Ultimate Guide to Calculating Marketing Campaign ROI
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data … Read more
Moving From Basic to Advanced Marketing Analytics
Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance … Read more
Benchmark Your Social Media Performance For a Competitive Edge
Date: Jun 9, 2022 1:00 EDT (10:00PDT)Speakers:
Seth Bridges,
Founder, Head of Product & Marketing at Rival IQMike Baglietto,
Global Head of Market Insights at NetBase Quid
The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets
E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … Read more
Master the Art of Agile Research to Iterate, Innovate and Grow
Date: May 5, 2022 1:00 EDT (10:00PDT)Speakers:
Kevin Brennan,
Head of Growth and Operations, Feedback LoopJolene Pierangeli,
Senior Director of Marketing, Feedback Loop
Top Data and Analytics Trends for the Digital-First Marketer
Date: Apr 28, 2022 1:00 EDT (10:00PDT)Speakers:
Loretta Shen,
Senior Director, Product Marketing, Salesforce
Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World
Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … Read more
2022 Digital Consumer Trends Index
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … Read more
