The Impact of Facebook on PPC Advertising: A Case Study

Date: Apr 20, 2011 1:00 EST (10:00PST)

Dan Thut, Rocketer


What happens when you take a mature PPC campaign and mix it up with some Facebook advertising? How much lift does Facebook really add?

Drawing from a specific case study, Dan Thut of Rocketer will demonstrate how to use Facebook Ads to grow the volume and efficiency of a PPC campaign. Find out why using Facebook Ads solely for direct response is ‘old news’ — and how to successfully leverage Facebook advertising with paid search and other marketing channels.

Attend this webcast and learn:

  • How Rocketer delivered a 43.5% improvement in acquisition costs by mixing their PPC and Facebook Ads strategy
  • How to set up, track and optimize your Facebook campaign
  • More about the ‘halo effect’ from Facebook to Paid Search

Dan Thut is Client Services Director at Rocketer, a Technology and Advertising agency based in Soho, London. Dan began his career 9 years ago on the client-side in the fast paced online entertainment retail sector. Five years later Dan moved agency-side and focuses on how technology can allow Rocketer to maximize new and existing advertising platforms such as the Facebook API and Google Adwords.

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.