Facebook Advertising: Testing and Optimization

Date: Feb 11, 2011 1:00 EST (10:00PST)

Speakers:
Merry Morud, aimClear

Acquisio

This webcast goes beyond the basics of Facebook advertising, into the realm of testing and optimization. Merry Morud of aimClear will discuss multi-variate testing, taking attendees beyond ad creation and segmenting into an understanding of the nuances of segmenting, and how to test and optimize ads.

Attend this webcast and sharpen your Facebook advertising skills!

Merry Morud is Account Manager at aimClear, where she has created and managed Facebook PPC campaigns for a variety of clients including MarthaStewart.com, SecondLife.com, and several CPG food brands.

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.