Mobile Search: The Agency Opportunity

Date: Jan 31, 2012 1:00 EST (10:00PST)

Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!


Search marketing is growing up. Mobile has become one of the largest areas of growth in search. As a search professional you already know there are already hundreds of millions of mobile searches conducted every week.

Do you know – Who’s searching for you on mobile devices? When are they Searching? How are they searching? How can you capitalize on those mobile searches? And as an agency – what opportunity do you have to be more successful with your mobile mix.

In this webcast, we’ll touch on the mobile search landscape, then delve into the top tactics to use for maximizing the results of your mobile search campaigns. Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, from Yahoo! and Patrick Peters, Account Executive, Mobile Sales, Yahoo!, will give you the winning formula for mobile search.

Join us for this webcast and you will learn:

  • The landscape of mobile search
  • Critical tactics to use for your mobile search campaigns
  • What to include in your campaigns
  • What you will need to optimize in your campaigns
  • Mobile search solutions agencies can leverage for their clients

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

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