The Marketer’s Field Guide to Machine Learning

The Past, the Present, and the Future of Martech

This eBook from Acquisio is going to make you look in-the-know about AI and machine learning and how these hot topics apply to marketing. Understand the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology.
After reading this eBook you’ll understand:
  • How machine learning gives marketers an advantage
  • The theory behind the emerging fields of data science
  • How machine learning martech can help marketers increase margins, scale and grow their companies with increased efficiency
  • Which key martech providers are using AI technology
  • What controversial aspects surround our adoption of AI technologies

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.