Cross Channel Marketing

Acquisio

With more ways than ever to reach their prospects and customers, and with more messaging possible across an ever-growing number of channels, today’s marketers have their work cut out for them.

With so many channels available, consumers often move from one channel to another during the researching and purchasing process. Sadly, many agencies still cling to a misplaced silo approach to advertising campaigns.

Search can provide greater insight into consumer attitudes and may reveal that a channel has even more influence than imagined, but only if a cross channel marketing strategy is implemented by a brand and its agencies.

This E-Book discusses the concept of cross channel marketing, the challenges facing the space, and the solutions in place to aid agencies in adapting this new strategy.

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Related resources: Ebook, Marketing General, Multi-channel and tagged .

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