Big Data Management

Acquisio

As the outlets for online interaction grow, methods of online marketing also grow — as does the volume of digital data to be managed.

Multiple data sets from disparate sources are ushering in an era of “Big Data,” such as search rankings, site visits, and click-data. When mined, these data sets reveal insights into the success of online marketing strategies, as well as consumer behavior and demography.

This E-Book covers:

  • current data management issues for digital marketers
  • how data influences marketing strategy
  • how to evaluate success through the “Big Data” lens

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Related resources: Advertising, Agencies, Analytics, Ebook, Marketing General, Multi-channel.

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