Facebook Advertising: Build, Test, Optimize for Success

Date: Jun 1, 2011 1:00 EST (10:00PST)

Addie Conner, SocialCode Inc.


It’s been said that ‘social media is the new SEO.’ This webcast explores the impact of social media on search marketing and what marketers need to know about how the two are inter-connected.

Facebook advertising continues to be hot — as marketers and advertisers see positive results from their campaigns.

This webcast explores how to build, test, and optimize ads for Facebook. Social media expert Addie Conner will demonstrate how to build ads so they can be optimized. She’ll also cover:

  • Why — and how — Facebook advertising differs from PPC
  • What you need to know about ad testing and optimization
  • Avoiding FB ad fatigue

Addie Conner is Vice President of Advertising at SocialCode, Inc., an agency specializing in Facebook Advertising, and a division of the Washington Post. In her role at SocialCode, Inc., Addie manages hundreds of thousands of ads on Facebook weekly. She is a regular speaker at industry events.

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

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