AdCenter Best Practices for Agencies

Date: Mar 22, 2012 1:00 EST (10:00PST)

Speakers:
Allan Chuate, Regional Manager Search Strategy, Yahoo!

Acquisio

The future of the search agency is dependent on your ability to improve your client’s campaign performance. The key to growing your business is to manage the performance of your client’s campaigns more efficiently while freeing up time to focus on new business growth. It’s really as simple as that. So how do you do it?

Join us for a discussion of the essentials of improving the efficiency of your client’s campaigns. Allan Chuate, Regional Manager Search Strategy, Yahoo!, will share tips and tricks for AdCenter best practices.

Attend this webcast and learn strategic insights on:

  • Volume
  • Performance
  • Budget

Allan Chuate is a Regional Manager – Search Strategy at Yahoo!. His team partners with the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from Yahoo!’s search marketplace. Allan has over 10 years of SEM experience and has seen the SEM industry evolve from his early days at GoTo.com and Overture through now. For the past year and half, Allan has worked closely with Microsoft to develop best practices and insights for the combined marketplace of Yahoo! Search and Bing.

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.