Customers expect more than ever before. More personalization, product options, ways to communicate and value for their money.
To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content, and partnerships. On the technology front, they are quickly realizing they can’t act alone.
Top CMOs and CTOs are now focused on collaboratively addressing the challenges of Customer Experience Management (CXM). They are particularly focused on personalizing interactions, unifying channels, and ensuring the “CXM Core” — content, commerce, and mobility — is reliable and robust.
Download this white paper to learn about:
Market trends and drivers
Barriers to performance
Partnering with agencies and systems integrators
and more
Sponsored by ARKE
Arke is a brand experience consultancy specializing in strategic implementations of marketing technology solutions. We're building on our roots in technology and experience design to drive the next generation of experience focused businesses. By leveraging the right people, processes, marketing technologies, and data, we produce measurable results. Arke. Experience, Results.