Resource Library: Featured

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The Secret to Influencer Marketing ROI & Attribution

Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more »


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Drive Performance With These 4 Disciplines for SEO Teams

Date: Feb 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Craig Bradford, COO of SearchPilot


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Kickstart Your First-Party Data Strategy

Date: Feb 14, 2023 1:00 EDT (10:00PDT)

Speakers:
Salman Ladha, Senior Product Marketing Manager for Customer Identity


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Your Ultimate Paid Search Evaluation Checklist

Date: Feb 7, 2023 1:00 EDT (10:00PDT)

Speakers:
Matt Boland, Senior Director, Paid Solutions, iQuanti


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Keep Customers Engaged All Year Long

Date: Feb 21, 2023 1:00 EDT (10:00PDT)

Speakers:
Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising
Toby Yuen, Customer Success Manager at Blueshift


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5 Ways to Make Customer Experiences Drive Conversions & Revenue

Date: Nov 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Pradip Lal, Senior Product Marketing Manager, Cloudinary


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Steps to Deliver Highly Personalized Experiences With Quality Data

Date: Oct 25, 2022 1:00 EDT (10:00PDT)

Speakers:
Beth Scagnoli, VP of Product Management, Redpoint Global
John Nash, Chief Marketing and Strategy Officer, Redpoint Global


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Go Down the Content Rabbit Hole to Jumpstart Your SEO

Date: Oct 27, 2022 1:00 EDT (10:00PDT)

Speakers:
Wayne Cichanski, Vice President Search & Site Experience, iQuanti


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If the Customer is Always Right, Your Technology Should be Too

Date: Oct 6, 2022 1:00 EDT (10:00PDT)

Speakers:
Lisa Hopkins, Global Advertising & Marketing Technology Partner Strategy, AWS
Steven Casey, VP, Research Director, Forrester
Zack Wenthe, CDP Evangelist, Treasure Data
Ankur Jain, Global Cloud Practice Lead, Merkle


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Has “Content” Become a Dirty Word?

Date: Oct 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Ed Breault, CMO, Aprimo


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