Has “Content” Become a Dirty Word?

Date: Oct 13, 2022 1:00 EDT (10:00PDT)

Ed Breault, CMO, Aprimo

Avoid digital pollution and focus on what your audience needs.

Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage, and deliver remarkable customer experiences that scale.

This session will power you to:

  • Evolve your content operations from Reactive to Proactive to Predictive
  • Rethink the way your teams create, deliver, and manage content for customer experience
  • Implement high-efficiency content reuse strategies that reduce content pollution

 Watch now 

Sponsored by Aprimo
Aprimo offers industry-leading digital asset management and work management solutions that help your teams drive business outcomes and reach customers in the right channels. Its content operations platform provides organizations with a single source of truth to optimize the way they plan and deliver exceptional brand experiences at scale.

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