Resource Library: Multi-channel

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The Ultimate Multi-Channel Social Strategy Survival Guide

Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … read more »


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What happened in 2015 that will disrupt this year’s marketing plan?

For most B2B marketers, 2015 will be remembered as a year of heroic transition. Digital marketing, SEM, social & mobile customers, and the skills of the marketing team all come into play for what is sure to be a shakeup … read more »


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Five Ways Small Businesses Are Powering Growth with Marketing Automation

B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and … read more »


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Guide to Customer Journey Mapping

A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … read more »


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The Marketing Automation Success Kit

With results like these, it’s no wonder that marketing automation has now amassed widespread interest across industries — in fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster) So how do you join … read more »


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The Savvy Brand’s eBook to a Successful Brand Ambassador Program

As brands have become more entrenched in social media, it has become inevitable to have a brand ambassador strategy. A brand ambassador can build strong relationships to increase you brand’s social reach and drive traffic to the places you conduct … read more »


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The Brave New World of Digital Marketing

Today’s customers have many choices to engage with brands and find information relevant to them. Blog posts, direct mail, countless TV channels and endless websites at their disposal. The multichannel trend has become so prevalent that average customers are easily … read more »


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The New Customer Journey: Think Local, Act Mobile

Consumers no longer move down a straight “buying path”. Rather, they zig-zag across channels, between devices and locations. The good news is that mobile technology allows marketers to capture consumer attention at various points along the customer journey, whether it’s … read more »


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Demystifying Brand Loyalty Among Millenials

  Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but … read more »


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Gain faster ROI from marketing investments

Digital transformation, led by social, mobile, analytics and cloud computing has impacted all levels of businesses, especially the marketing function. While these forces present challenges for CMOs, they also represent a great opportunity to address key imperatives. To meet these … read more »