Resource Library: Multi-channel


A New Vision for Partner Marketing: Reimagine the Economics of the Channel

Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease … read more »


Transform From Product-Centric Campaigning to Customer-Centric Experiences

Resolving customer experience challenges by implementing technology that enables companies to understand customers as individuals.


Gartner CMO Spend Survey 2016 – 2017

This marks the fifth consecutive year that Gartner has surveyed marketing leaders on their spending plans and priorities. This year’s survey has been updated to add perspective on overall marketing budget trends, roles and responsibilities.


CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more »


Increasing Conversions On Adobe Experience Manager with E-Commerce, E-Services, and Custom Application Integrations

Adobe Experience Manager has been an extremely successful Digital Experience Management platform. Many leading brands have embraced the Adobe Marketing Cloud vision. As AEM implementations mature, they provide a source of best practices and lessons learned that digital marketers should … read more »


The Art of the Marketing Scorecard

It’s a question marketing leaders get asked all the time. But it’s not always easy to answer. Marketing has so many channels, so many vendors and tools in the mix, so many executions and campaigns going at once, how can … read more »


The Mandate For Agile Measurement

Marketing technology is telling us more about who our customers are, how they shop and how they view our brands than ever before. Yet, the reality is the data exisits, disconnected, in silos. Marketing leaders want to take advantage of … read more »


Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Date: Sep 15, 2016 1:00 EST (10:00PST)

Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech


The Age of Brand, Agency & Customer Collaboration

  Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report. 60% of brand/agency executives say … read more »


How Leading Companies Tie Employee Advocacy to Business Outcomes

It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your … read more »