Resource Library: Multi-channel


Top 16 Brands in Digital & Social Marketing

There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel’s unique use of data, L’Oréal’s product launch strategy, and BuildDirect’s highly successful ‘Shop … read more »


Branding Measurement in Today’s Accountable World: A Tale of Two Marketers

“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more »


Algorithms at the Service of Attribution Marketing

The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … read more »


Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


Decoupling Global Digital Marketing Services

Doing more with less is a perennial challenge for most marketers. In an expanding global economy, marketers need to reach more customers in more markets more quickly and with greater precision— all while operating within tight budget constraints. To balance … read more »


30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


U.S. Retail Online Holiday Shopping Recap Report 2014

Retailers once again captured the attention of holiday shoppers online with sales growing year­ over­ year on key shopping days and throughout the holiday season. Mobile continued its strong growth resulting in record­breaking mobile traffic and sales. Delivered by IBM … read more »


Enterprise Video 101

  Enterprise video communications is the process by which rich media is created, managed over time, published and distributed to constituents both internally and externally, and reported on for the purposes of communication and knowledge advancement. Key attributes are: security, … read more »


The Q4 2014 Performance Marketer’s Benchmark Report

  This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative … read more »


B2B Marketing Automation Platforms 2015: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms 2015: A Marketer’s Guide Consulting Editor: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, VP, Marketing Services, Third Door Meadia Download Now … read more »