Gartner Magic Quadrant for Web Content Management
Companies strive for ever-greater business impact from their online presence, demanding more from web content management than it has traditionally delivered. Web content management (WCM) is the process of controlling the content to be consumed over one or more online channels … read more
B2B Marketing Automation Tools 2014: The Marketer’s Guide
New! Market Intelligence Report: B2B Marketing Automation Tools 2014: The Marketer’s Guide Consulting Editor: Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist Research/Writers: Brian Kelly, Candlewood Creative; Karen Burka Editor: Claire Schoen, Digital Marketing Depot Download Now This … read more
Marketing Apps – Turn Interaction into Business Action
Date: Jan 29, 2014 1:00 EST (10:00PST)Speakers:
Anna Talerico, ion interactive
Jessica Collier, ion interactive
2014′s Must-Have Resolutions for Marketers
What are your marketing resolutions for marketing in 2014? If you haven’t nailed them down, it’s time to think about what trends and technologies you should invest in this year. In 2013, we saw big brands start to weave social … read more
Content Marketing Blueprint for Building the B2B Sales Pipeline
Digital content is emerging as a strategic battleground for B2B marketers as more companies turn to content to reach and engage customers, strengthen credibility, and build a community of brand advocates. To reach and engage prospective new buyers, B2B organizations … read more
The Forrester Wave™: Data Management Platforms, Q3 2013
Download Forrester’s 70-criteria evaluation of the seven most significant providers of data management platform (DMP) — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester WaveTM details their findings on … read more
Social Media Management Platforms (SMMP)
Successful execution of a social media program requires the right set of enabling technologies. If you’re serious about social, having a best-of-breed Social Media Management Platform (SMMP) is a must. Different parts of your organization have different social media objectives. … read more
The Definitive Guide to Pinterest Promotions
Brands and retailers have been observing rapid growth in Pinterest activity, and are quickly discovering the power of Pinterest to drive website traffic and sales conversion. Pinterest provides an exciting new medium for consumers to engage with your brands content … read more
6 Best Practices For Influencer Marketing
People have always relied on word-of-mouth referrals when making purchasing decisions. Today, social media is where they go. Successful marketers know that in order to thrive in today’s business climate they must identify their key influencers, listen to what they’re … read more
How to Kick-Start Your Content Marketing
Content marketing is quickly becoming the next digital battle ground as more organizations look to content as a way to reach and engage their audiences, demonstrate their expertise, and create passionate advocates for their brands. This paper outlines a seven-step approach … read more
Stay Connected & Informed