Content Marketing Blueprint for Building the B2B Sales Pipeline
Digital content is emerging as a strategic battleground for B2B marketers as more companies turn to content to reach and engage customers, strengthen credibility, and build a community of brand advocates. To reach and engage prospective new buyers, B2B organizations … read more
The Forrester Wave™: Data Management Platforms, Q3 2013
Download Forrester’s 70-criteria evaluation of the seven most significant providers of data management platform (DMP) — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester WaveTM details their findings on … read more
Social Media Management Platforms (SMMP)
Successful execution of a social media program requires the right set of enabling technologies. If you’re serious about social, having a best-of-breed Social Media Management Platform (SMMP) is a must. Different parts of your organization have different social media objectives. … read more
The Definitive Guide to Pinterest Promotions
Brands and retailers have been observing rapid growth in Pinterest activity, and are quickly discovering the power of Pinterest to drive website traffic and sales conversion. Pinterest provides an exciting new medium for consumers to engage with your brands content … read more
6 Best Practices For Influencer Marketing
People have always relied on word-of-mouth referrals when making purchasing decisions. Today, social media is where they go. Successful marketers know that in order to thrive in today’s business climate they must identify their key influencers, listen to what they’re … read more
How to Kick-Start Your Content Marketing
Content marketing is quickly becoming the next digital battle ground as more organizations look to content as a way to reach and engage their audiences, demonstrate their expertise, and create passionate advocates for their brands. This paper outlines a seven-step approach … read more
The Absolute Do’s and Don’ts of Email Marketing
Email marketing is a fantastic way to engage with customers, and drive leads to your website. For an email to be effective, you need to strike the right balance among the different elements of an email: Style Images Copy Offer … read more
The Future of Digital Marketing Services: Where Will Agencies be in 2014?
In a recent study by PulsePoint, almost 60% of marketers surveyed said they expect to increase their relationship with digital agencies in the next twelve months. As an agency, is your business positioned to build the capabilities and services to … read more
Top 10 Mistakes Growing Marketing Agencies Make
Now that starting your own marketing agency is behind you, continuing to grow has become a priority. As you navigate this new phase, you know it’s time to button-up the business and make sure you’re positioning the organization for success. … read more
Collaborative Customer Interactions Management
Are you positioned to provide an intimate experience the next time your customer engages with you? Your best customers, those who generate profitable business for you, expect to be recognized, welcomed, and personally advised when interacting with your company. Yet, … read more
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