30 seconds or less: How Modern Marketers Engage the Distracted Consumer
The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more
Why You Need To Be A Modern Marketer
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more
The Complete Content Development Guide
How to find target audiences, as well as build, optimize and amplify content across the web A comprehensive content marketing plan can increase your brand’s online visibility and authority. By understanding audience needs, developing meaningful content, and promoting through organic … read more
Benchmarking Your Marketing Cloud
You no longer have a website, you have a marketing cloud. In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor … read more
The State of Digital Marketing Trends – The 2015 Report
When mapping out out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. To help you along with that process, Offerpop surveyed 100+ marketing professionals on the state of digital marketing in comparison to … read more
Marketing Cloud Management Best Practices
In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so. If you are like most companies, … read more
Top Holiday Marketing Trends for 2014
602 billion dollars. That’s how much US consumers spent on their holiday shopping in 2013. This year, competition to capture those consumer dollars will be fiercer than ever. So how can your brand cut through the noise? This original white … read more
The 2015 Digital Marketing Budget and Trend Guide
Within the next 3 years, businesses will spend more money advertising on digital media platforms like Google and Facebook than any other media-type, including television. Before crafting fiscal year 2015 budgets, brands must first understand the latest digital marketing … read more
The Power of Multilingual Search Marketing- Key Takeaways for SEO and PPC
An organization’s prominence on the search engine results pages (SERPs) retrieved by potential customers is crucial to its chances of “being discovered” in new geographic markets and is the first step toward attracting new customers. There are a variety of techniques that search engine marketers employ in their attempts to achieve priority rankings on relevant SERPs. Their campaigns comprise a blend of techniques that fall into two distinct categories: “pay-per-click advertising” (PPC) and “search engine optimization” (SEO). read more
Globalization, the Final Frontier
While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … read more
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