Resource Library: Multi-channel

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B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; Conference Chair, MarTech; and Editor chifmartec.com Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door … read more »


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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Date: Mar 30, 2017 1:00 EST (10:00PST)

Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester


webcast

The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EST (10:00PST)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics


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Benchmark Report: 2017 State of Customer Marketing

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation. In this new report conducted by Koyne Marketing, … read more »


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Digital and Local Marketing Predictions 2017

Every year, Acquisio collects PPC and digital marketing predictions from experts, thought leaders and emerging minds in the industry to help marketers like you prepare for the year ahead. From micro-audience personalization to voice search advertising to artificial intelligence, the … read more »


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Optimizing the Customer Journey: With Next-Best-Action Analytics

Modern businesses spend tremendous time and resources every year – mapping, analyzing, and optimizing the customer journey. They want to understand the paths their customers take to purchase products, learn which channels, offers and treatments are most effective at certain … read more »


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Real-Time Marketing: Adding Context To the Customer Conversation

The marketing ecosystem today is…pretty complicated. Marketing execs have moved upstream over the past decade, from making strategic decisions about markets, channels, partnerships, and brand to being responsible for customer insights, experience, and technology. This change comes with increasing accountability. … read more »


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A New Vision for Partner Marketing: Reimagine the Economics of the Channel

Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease … read more »


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Transform From Product-Centric Campaigning to Customer-Centric Experiences

Resolving customer experience challenges by implementing technology that enables companies to understand customers as individuals.


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Gartner CMO Spend Survey 2016 – 2017

This marks the fifth consecutive year that Gartner has surveyed marketing leaders on their spending plans and priorities. This year’s survey has been updated to add perspective on overall marketing budget trends, roles and responsibilities.