Resource Library: Multi-channel


30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


U.S. Retail Online Holiday Shopping Recap Report 2014

Retailers once again captured the attention of holiday shoppers online with sales growing year­ over­ year on key shopping days and throughout the holiday season. Mobile continued its strong growth resulting in record­breaking mobile traffic and sales. Delivered by IBM … read more »


Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


Enterprise Video 101

  Enterprise video communications is the process by which rich media is created, managed over time, published and distributed to constituents both internally and externally, and reported on for the purposes of communication and knowledge advancement. Key attributes are: security, … read more »


The Q4 2014 Performance Marketer’s Benchmark Report

  This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative … read more »


B2B Marketing Automation Platforms 2015: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms 2015: A Marketer’s Guide Consulting Editor: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, VP, Marketing Services, Third Door Meadia Download Now … read more »


The Complete Content Development Guide

How to find target audiences, as well as build, optimize and amplify content across the web A comprehensive content marketing plan can increase your brand’s online visibility and authority. By understanding audience needs, developing meaningful content, and promoting through organic … read more »


Benchmarking Your Marketing Cloud

You no longer have a website, you have a marketing cloud. In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor … read more »


The State of Digital Marketing Trends – The 2015 Report

When mapping out out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. To help you along with that process, Offerpop surveyed 100+ marketing professionals on the state of digital marketing in comparison to … read more »


Marketing Cloud Management Best Practices

In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so.   If you are like most companies, … read more »