CMO Spend Survey 2015-2016: Digital Marketing Comes of Age
The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more
Increasing Conversions On Adobe Experience Manager with E-Commerce, E-Services, and Custom Application Integrations
Adobe Experience Manager has been an extremely successful Digital Experience Management platform. Many leading brands have embraced the Adobe Marketing Cloud vision. As AEM implementations mature, they provide a source of best practices and lessons learned that digital marketers should … read more
The Art of the Marketing Scorecard
It’s a question marketing leaders get asked all the time. But it’s not always easy to answer. Marketing has so many channels, so many vendors and tools in the mix, so many executions and campaigns going at once, how can … read more
The Mandate For Agile Measurement
Marketing technology is telling us more about who our customers are, how they shop and how they view our brands than ever before. Yet, the reality is the data exisits, disconnected, in silos. Marketing leaders want to take advantage of … read more
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Date: Sep 15, 2016 1:00 EST (10:00PST)Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech
The Age of Brand, Agency & Customer Collaboration
Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report. 60% of brand/agency executives say … read more
How Leading Companies Tie Employee Advocacy to Business Outcomes
It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your … read more
Vendor Landscape: Digital Asset Management, 2016
In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, … read more
4 Steps to Maximizing Customer Lifetime Value
Today’s marketers are continuing to overspend on acquisition and underspend on measuring and increasing customer lifetime value (CLTV). When you’re not focusing your efforts on maximizing CLTV, you’re missing out on the fastest and easiest path to growing revenue and … read more
Customer-managed journeys: Beyond the map to actionable journey insight
It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience. In the age of the empowered consumer, you don’t manage the journey, your … read more
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