Resource Library: Multi-channel

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How Leading Companies Tie Employee Advocacy to Business Outcomes

It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your … read more »


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Vendor Landscape: Digital Asset Management, 2016

In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, … read more »


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4 Steps to Maximizing Customer Lifetime Value

Today’s marketers are continuing to overspend on acquisition and underspend on measuring and increasing customer lifetime value (CLTV). When you’re not focusing your efforts on maximizing CLTV, you’re missing out on the fastest and easiest path to growing revenue and … read more »


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Customer-managed journeys: Beyond the map to actionable journey insight

It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience. In the age of the empowered consumer, you don’t manage the journey, your … read more »


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CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more »


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B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Barry Levine, MarTech Correspondent, Marketing Land Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, … read more »


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Unifying the Customer Experience Across All Channels

Customers expect more than ever before. More personalization, product options, ways to communicate and value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content, and partnerships. On the technology … read more »


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The Ultimate Multi-Channel Social Strategy Survival Guide

Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … read more »


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The Modern Marketer’s Guide to Connected Customer Journeys

Organizations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study … read more »


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Five ways to create and optimize your personalization programs

Personalization is a highly effective strategy to engage, acquire and retain site visitors. Marketers leverage website behavioral data to tailor offers and content to visitors relevant to their known interests and browsing history. The most effective vehicles for personalization are … read more »