Globalization, the Final Frontier
While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … read more
Marketing Automation: Is it Really All You Need?
This report compiled by OMA, compares companies who have implemented different marketing automation platforms, measuring traffic early and later in their deployments. Traffic measurements were based on data from SEMRush gathered from the top 95 million organic keywords for … read more
2014 State of Marketing
In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights to give you a current snapshot of the state of marketing. … read more
5 Trends Shaping the Way Marketers Work Now
In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing has become an expectation as a means of work … read more
Real-Time Marketing: Go Beyond the Buzz
Definitions, Examples and Work Plans to Get You Started Social media has removed the barricade between brands and consumers, letting them connect directly to one another. Marketing in social media is not about broadcasting a message or talking at your … read more
Modern Marketing Essentials How-To Guide: Targeting
Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization … read more
Quarterly Digital Intelligence Briefing: 2014 Digital Trends
Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more
Quarterly Digital Intelligence Briefing: 2014 Digital Trends
Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more
The Marketer’s Guide to Customer Loyalty
Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, … read more
The 12 Simple Secrets to Successful Digital Marketing
Every digital marketing plan is different, but there are some rules of success that shouldn’t be ignored. This white paper explains those integral steps & mistakes to avoid so you can move ahead with confidence and win big. Download the … read more
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