Resource Library: Featured

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How To Be Successful in Mobile Advertising

Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … read more »


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Retargeting on Facebook by the Numbers

In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … read more »


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Mobile Advertising Around the Globe: 2015 Annual Report

Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than … read more »


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Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report Download Now Consulting Editors: David Rodnitzky, CEO, 3Q Digital Ginny Marvin, Contributing Editor, Paid Media Report, Third Door Media Research/Writer: Brian Kelly, Principal, Candlewood Creative Writer: Karen Burka, Senior … read more »


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2014 Look Book

Oracle’s Fifth Annual Look Book Oracle’s fifth annual Look Book, features 20 carefully curated designs that set the standard for creative marketing excellence. With a focus on innovative execution, smart content and mobile-awareness, each selection represents a high level of … read more »


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Grande Guide to Social Advertising

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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The Real World of Real-Time Advertising

In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … read more »


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The Multiplier Effect of Integrating Search & Social Advertising

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … read more »


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Mobile Search Advertising Around The Globe: 2014 Annual Report

Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … read more »


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The Connected Campaign: Social TV, Hashtags and the New Ad Landscape

Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction. This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. … read more »