Resource Library: Featured

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The Seven Deadly Sins of Mobile Performance Marketing and How To Overcome Them

Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: Not taking the time to set up device targeting Wanting to target everyone … read more »


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How to Radically Increase Google Shopping/PLA Profits with Keyword Segmentation

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping & Bing Shopping as a result of their capacity to qualify traffic prior to incurring cost. As a result, retailer … read more »


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The Programmatic Guide for Modern Marketers, Publishers, and Media Planners

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of … read more »


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The 8 Habits of Highly Successful Ad Networks

Running an ad network is no easy feat But imagine you’re doing really well, and then you hear about another ad network blowing it out of the water. How do they do it? You seem to be doing everything you … read more »


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14 Challenges Agencies & Media Companies Face

Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Some of the 14 challenges discussed in the white paper: Digital is difficult to sell … read more »


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CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more »


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State of the Industry 2016

Due to its prevalence, it’s easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. AdRoll surveyed 1,050 US marketers across industries to … read more »


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SMB Advertiser Churn: New Data For An Old Industry Problem

This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta. Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and … read more »


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Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide Download Now Editorial Advisors: David Rodnitzky, CEO, 3Q Digital Ginny Marvin, Contributing Editor, Paid Media Reporter, Third Door Media Research/Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, VP, Marketing Services, … read more »


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The Definitive Guide to Advertising on Instagram

Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off and start cranking out new Instagram ads there are a few things you need to consider first. In … read more »