CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results.
The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t easy to master for performance marketers, however. Strategic measurement shifts, reporting to the C suite, and a full grasp of the CTV ecosystem have all proven challenging for platform newcomers.
This guide, from CTV buy-side strategic partner SpotlightIQ, will give brand marketers the insights they need to confidently test – and launch – CTV campaigns.
Download today and reap early-adoption channel benefits while CTV remains one of digital’s most efficient channels.
Sponsored by SpotlightIQ
SpotlightIQ is a CTV buy-side strategic partner bringing the future of TV advertising to mid-market and enterprise brands. SIQ leverages brands’ 1PD, a focus on audience and message refinement, and custom bidding algorithms to minimize wasted spend and achieve quantifiable business outcomes by lifting performance across the entire media mix.