Digital advertising is undergoing a seismic shift—signal loss from privacy regulations and browser restrictions is making it harder than ever to track conversions and measure success. The Digital Advertiser’s Playbook gives you a proven framework to overcome these challenges with first-party data strategies and server-side Conversions APIs.
Learn how top brands are preserving performance, expanding reach, and optimizing for the future—all while regaining full-funnel visibility.
In this ebook, you’ll discover how to:
- Build a scalable first-party data strategy to unify online and offline data
- Improve measurement accuracy—our customers report up to 35% better conversion visibility
- Boost campaign ROI, with some brands seeing up to a 25% increase in ROAS
- Fuel AI-driven advertising with cleaner, more complete customer data
- Follow a proven three-stage maturity model: Preserve, Expand, and Optimize
Sponsored by Tealium
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.