About SpotlightIQ
SpotlightIQ is a CTV buy-side strategic partner bringing the future of TV advertising to mid-market and enterprise brands. SIQ leverages brands’ 1PD, a focus on audience and message refinement, and custom bidding algorithms to minimize wasted spend and achieve quantifiable business outcomes by lifting performance across the entire media mix.
Resources from SpotlightIQ:
The Ultimate CTV Start-Up Kit
CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t … Read more