Resource Library: Featured

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A Click Is Not a Customer: Using offline attribution to improve digital ad performance

Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way … read more »


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The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter

Date: Oct 23, 2019 1:00 EDT (10:00PDT)

Speakers:
Tom Treanor,Head of Marketing, Arm Treasure Data


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How to Optimize Your Ad Strategy for Revenue

Measuring ROI from paid marketing is a critical problem a lot of marketers are trying to tackle. Good marketing is not transactional, most marketers know this, but it is easy to forget. ROI is measured along a cycle that could … read more »


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The Trouble With Automation and Google Ads

Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to … read more »


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Driving TV ROAS: How to Make Your Next Dollar Work Harder

Brands face an increasingly competitive environment in which distracted consumers use multiple devices simultaneously. To get the best results, advertisers need to spend every dollar wisely. But figuring out how to do that, and especially for linear television, remains a … read more »


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AI and Digital Paid Media: Are PPC Managers Being Replaced?

Date: Aug 22, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma


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Omnichannel eBook: Stop Advertising To Your Customers

What will you learn? As the number of marketing channels grow, campaigns must become more effective at engaging and converting. This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to … read more »


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Are You Wasting Money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. How can you tell if you are best leveraging the tools available to get to the right bid for each scenario? This step-by-step … read more »


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The Future of Display Advertising: New marketing strategies to boost results

Date: May 21, 2019 10:00AM EST (7:00AM PST)

Speakers:
Kevin Lee, Co-founder & Executive Chairman, Didit
Jared Lekkas, Product Owner, Bannerflow


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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more »