2025 Playbook: 13 data plays for SEO and SEM experts

Traject

In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis.

Download this strategic guide from Search Engine Land and Traject Data to discover how to harness data from Google, Amazon, and Walmart to identify market trends, optimize ad performance, and drive measurable ROI. You’ll get actionable insights and step-by-step implementation guides that work for both agencies and in-house teams.

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