Untangling Attribution’s Web of Confusion: A Primer for Marketers

Cut through the hype and learn the differences between key measurement approaches

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.
It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems.
This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches.
Download Visual IQ’s “Untangling Attribution’s Web of Confusion” whitepaper to:
  • See how and why leading analysts aren’t on the same page
  • Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution
  • Understand the benefits and challenges of each approach
  • Learn clear definitions of key terms such as “rules-based” and “algorithmic”
  • Get practical recommendations for how to choose a vendor and get actionable insights

Sponsored by Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.