Untangling Attribution’s Web of Confusion: A Primer for Marketers

Cut through the hype and learn the differences between key measurement approaches

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.
It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems.
This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches.
Download Visual IQ’s “Untangling Attribution’s Web of Confusion” whitepaper to:
  • See how and why leading analysts aren’t on the same page
  • Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution
  • Understand the benefits and challenges of each approach
  • Learn clear definitions of key terms such as “rules-based” and “algorithmic”
  • Get practical recommendations for how to choose a vendor and get actionable insights

Sponsored by Visual IQ
Visual IQ, a Nielsen company, is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices. By combining the power of audience and attribution, its Marketing Intelligence solutions provide the real-time insight brands and agencies need to optimize marketing and advertising performance by audience segment and drive the online and offline success metrics they care about most.